Aysha Naushad — Digital Marketing Executive
Every impression, every click, every ranking — engineered with purpose.
Where strategy
meets creativity.
I am a Digital Marketing Executive based in the UAE, with over three years of experience turning business goals into measurable digital growth — across Google Ads, SEO, Meta, WordPress, and beyond. My background sits at an interesting intersection: a Computer Science degree that taught me how the web actually works, and a career spent figuring out how to make it work for brands. I've built websites from zero, launched film campaigns that hit millions of impressions, and helped businesses in tech, education, and travel grow their presence across the UAE and India.
Malayalam (Native)
Hindi (Basic) · Arabic (Basic)
What I Do
Performance Marketing
Google Ads Search, Display & YouTube campaigns built for measurable ROI.
Paid MediaSEO & SEM
Technical, on-page and off-page strategy for sustainable organic growth.
Organic GrowthMeta Advertising
Lead generation campaigns and precise audience targeting on Meta.
Social AdsAI Video & Creative
AI tools, CapCut and full creative production for campaign video.
ContentWordPress Development
Full website builds, on-page SEO and hosting setup, end to end.
WebAnalytics & Reporting
GA4, GSC and monthly performance insights that drive decisions.
DataMy Experience
Digital Marketing Executive
- Designed and deployed 10+ WordPress websites end-to-end — domain setup, hosting, business email, theme customisation, and SEO implementation — across technology, transport, and corporate sectors.
- Spearheaded Google Ads campaign for the UKOK Malayalam film release across YouTube and Display networks, delivering 2.56 million impressions and 670,000 TrueView video views at an average CPC of AED 2.84 through precise audience targeting and optimised bidding strategy.
- Planned and executed multi-network Google Ads campaigns (Search, Display, YouTube), optimising CPC, Quality Score, CTR, and conversions to consistently maximise ROI within client budgets.
- Executed local SEO and Google Business Profile strategies to strengthen visibility and customer engagement for retail clients in the UAE market.
Senior SEO & Digital Marketing Executive
- Managed Meta Ads campaigns targeting prospective international students — handling audience segmentation, creative testing, and conversion optimisation to drive qualified lead volume.
- Redesigned and managed the company WordPress website, including landing page builds, SEO implementation, and content updates aligned with campaign goals.
- Conducted SEO audits and competitor analysis using SEMrush and Google Keyword Planner, translating findings into on-page improvements that strengthened organic rankings.
Digital Marketing Executive
- Optimised WordPress websites for mobile responsiveness, technical SEO compliance, UX, and page speed — improving overall site health and search performance.
- Conducted keyword research across SEMrush, Google Keyword Planner, and Ubersuggest to identify high-converting opportunities for organic and paid campaigns.
- Implemented on-page and off-page SEO strategies — metadata, link building, internal linking, content optimisation — to improve SERP rankings in competitive travel and tourism segments.
- Executed social media campaigns across Instagram and Facebook, increasing brand engagement and driving customer inquiries for tour packages across Kerala and Dubai.
- Analysed traffic patterns and conversion funnels via Google Analytics to guide data-driven campaign decisions.
Academic Counsellor & Digital Marketer
- Managed Instagram and YouTube content strategies to increase student engagement and grow inbound inquiry volume organically.
- Boosted mobile app downloads by 25–30% through community-led content marketing and social media growth — entirely without paid advertising.
- Increased course enrollments by 40% through strategic social media marketing, content planning, and audience engagement across Instagram and YouTube.
Featured Work — Behind the Numbers
UKOK Malayalam Film Campaign
A dual-objective campaign — awareness and conversions — built for the Malayalam diaspora in the UAE, engineered to outperform on a tight budget.
Campaign Work & Creatives
A curated selection of visual work — social campaigns, film promotions & brand creatives.
UKOK Film Campaign
FILM PROMOTION
Study in Wolverhampton
EUROSTUDY · SOCIAL CREATIVE
University of East London
EUROSTUDY · CAMPAIGN
ElectraZone Eid Al-Adha
FESTIVE CREATIVE
Happy Hour · UAE National Day
BRAND CAMPAIGN
Dubai Tour Package
TRAVEL CAMPAIGN
Wayanad Relief · AIYF
SOCIAL CAMPAIGN
Placewell General Transport
CORPORATE BROCHURE
Creative Passenger Transports · Women's Day
BRAND CAMPAIGN
Eurostudy · Canada Creative Programs
EDUCATION CAMPAIGN
Placewell Project Contracting · Brochure
CORPORATE BROCHURE
Future Middle East Trading · New Year
FESTIVE CREATIVE
Time Value Watches · Brand Mood Board
BRANDING · MOOD BOARDWebsites
Selected websites I've designed, developed and optimized — built on WordPress with full SEO setup, hosting and performance tuning.
Tools & Skills
Kind Words from people I've worked with.
Aysha brought a rare combination of creativity and data-driven thinking to everything she did at GM Academy. Her organic campaigns directly drove a 40% increase in course enrollments — without spending a single dirham on ads. She's the kind of marketer who genuinely understands your audience.
Working with Aysha at Eurostudy was a turning point for our digital presence. She restructured our paid campaigns and website in ways that measurably improved our lead quality and reduced our cost per inquiry. She works fast, communicates clearly, and genuinely cares about results.
Let's create something remarkable.
Open to full-time roles, freelance projects and brand collaborations across UAE and India.